Skip to content

Lesson 1 of 6Stage 1: Find your voice

Write Your Brand Voice Guide

AI Content Engine 20 minFree sample from a Pro course

The problem

AI content often sounds like everyone else's. Readers scroll past posts that do not sound like a real business.

You'll be able to

You'll write a one-page voice guide from your own best writing that makes AI drafts sound like you.

Why this matters

Your voice is what makes people trust you before they meet you. Say Rosa owns a family bakery. Her voice is warm, a little funny and always about the neighborhood. With a voice guide, her AI drafts talk about the Saturday regulars, not generic tips about artisan bread.

Step by step

  1. 1

    Gather your best writing

    Pick five to ten pieces you wrote that got good responses or that you are proud of. These can be emails, posts, website text or even text messages to customers. Real writing beats any description.

  2. 2

    Find the patterns

    Ask the AI to describe what these pieces have in common: sentence length, words you repeat, how you open, how you close and how you talk about customers. Check that the description feels right to you.

  3. 3

    Write voice traits with examples

    Pick three to four traits, such as direct, warm, practical. For each, write what it sounds like and what it does not sound like, with one short example of each.

  4. 4

    List words to use and avoid

    Add the words and phrases you naturally use and the ones you never want, such as buzzwords or hype words. Include how you refer to your customers and your services.

  5. 5

    Add a who-we-talk-to note

    Describe your reader in two sentences: who they are and what they care about. Writing to one clear person makes posts more personal.

Prompts to copy

Replace the [brackets] with your details, then paste it into your AI tool.

Voice analysis prompt
Here are [NUMBER] pieces of writing from [BUSINESS NAME]: [PASTE WRITING]. Describe the writing voice in plain words. Cover: typical sentence length, common words and phrases, how pieces usually open and close, how we talk about customers, and the overall feel. Then suggest 3-4 voice traits, each with a short 'sounds like' and 'does not sound like' example. Base everything on the samples only.
Voice guide builder
Using this voice analysis: [PASTE ANALYSIS] and these notes from me: [YOUR NOTES], write a one-page voice guide for [BUSINESS NAME]. Include: Who We Talk To (2 sentences), Voice Traits (3-4, each with sounds like / does not sound like), Words We Use, Words We Avoid, Formatting Habits, and One Example Post in our voice about [TOPIC].

Your exercise

Build your one-page voice guide from at least five real pieces of your writing. Ask one teammate or loyal customer if it sounds like you.

Before you call it done

  • The guide is built from real writing, not guesses.
  • Each voice trait has a sounds like and does not sound like example.
  • There are clear lists of words to use and avoid.
  • The reader is described in two sentences.

Free with an InnoStak account

Save your progress

Make a free account to track lessons, save prompts, and open every free lesson.

  • Every free course and lesson
  • Copy-paste prompt library
  • Progress saved on any device
  • No credit card, ever
Start freeSign in